Marketing in the digital age is about adaptability, information flow, the viral effect and measurable results. IODA Marketing helps you reach new and existing fans in this dynamic landscape. Our end goal is clear: digital sales and exposure.

Promonet™

IODA's innovative digital marketing platform Promonet™ gives labels the opportunity to reach key outlets that may lie beyond the range of a standard publicity campaign.

Thousands of digital and mobile retailers, music websites, social networks, bloggers, podcasters, Internet radio programmers, and music supervisors use Promonet™ to find music your fans want to learn about, hear, and buy.

Influential tastemakers in Promonet™ gain access to:

• PromoTracks™ — Rightsholder approved promotional MP3's designated as free downloads or streams
• Comprehensive release information and marketing assets such as album artwork, artist bios and photos
• Links to artist and label websites
• Links to releases at designated digital retailers
• The tools, technology, and licensing framework to help promote your music online

IODA's unique licensing framework requires Promonet™ members to include buy links when posting PromoTracks™ on their sites putting fans just one click away from buying your music. IODA collects reporting on Promonet™ activity, including the number of downloads and link click-throughs.

Labels who distribute their music through IODA benefit from the exposure and sales that Promonet™ produces as part of their distribution package. Labels who work with other digital distributors can take advantage of Promonet™ through our digital marketing suite of tools, Promonet Pro.

Retail Marketing

IODA's Retail Marketing team works closely with the programming and editorial departments at all of our digital retail and mobile partners, to achieve maximum exposure and feature placement for our labels. Utilizing Promonet™, consistent communication, and personal relationships with industry tastemakers, IODA's Retail Marketing team proactively creates new retail opportunities for our labels.

Digital Marketing

IODA's Digital Marketing team focuses on creating opportunities for artists across the digital spectrum, from blogs to podcasts and music websites to internet radio and beyond. Our team is culled from top marketing positions at leading record labels and promotion companies, bringing with them their personal connections and years of experience. We close the gap between hype and sales, converting potential fans into purchasers of your music.

IODA Digital Marketing services are available to all labels and artists regardless of who manages your digital distribution.

Custom IODA Digital Marketing services include:

• Blog & Podcast Promotion
• Website and Internet Radio Servicing

Promonet Pro

Promonet Pro is a suite of innovative digital marketing tools that harness the power of the Promonet™ platform. With Promonet Pro, any label can effectively leverage Promonet™ to maximize exposure and sales, generate buzz before a release street date, and track detailed progress of fan interest in real-time. No other solution exists for reaching so many motivated fans so effectively and at extremely low cost. For more information, go to Promonet Pro or request more information.